Media Kit
Official assets, logos, and resources for press and media.
Core Information
About EMMA
What We Do
EMMA is an AI-powered English learning tutor that provides immersive, real-time conversations with a 3D avatar. Unlike traditional apps that rely on quizzes, EMMA listens, speaks, and corrects you instantly, simulating a real-life private tutor experience available 24/7 in your pocket.
Our Mission
Our mission is to make language fluency accessible to everyone through technology that feels human, encouraging, and emotionally intelligent. We believe that speaking is the best way to learn, and we're building the tool that makes practice less intimidating and more engaging.
Unique Value Proposition
- Real-Time Interaction: Speak freely and get instant, gentle corrections.
- Emotionally Intelligent AI: A tutor that encourages you and adapts to your mood.
- Immersive 3D Avatar: A face to talk to, making learning feel personal.
- Accessible: A fraction of the cost of a human tutor.
Founding Story & Milestones
Etienne Genvrin speaks 8 languages, wrote a book
on language learning, grew Speekoo
to 1M+ users (Google Best App 2020), and built a 2.2M-strong TikTok
community. As a
repeat entrepreneur on his third venture, he's obsessed with one question: why do traditional
methods fail?
He's written extensively on this: France ranks 22nd out of 26 European countries in
language proficiency because schools teach grammar, not conversation. Students can
ace tests but freeze when ordering coffee abroad.
Jan 2025
Launched
500,000+
Users Growing
TF1
Featured on TV
In January 2025, he launched EMMA—an AI tutor
available 24/7, never judges your mistakes, and costs
less than a coffee per week. The response? 500,000+
learners, #1 on app stores across Europe, and a
feature on TF1 national television and in the journal
Les Echos.
But what matters most? Users finally speaking English confidently, many for the first
time in their lives.
Because Etienne knows: language learning isn't about perfection. It's about courage. And
EMMA gives you the space to find yours.
Key Statistics
Our Growth & Impact
500K+
Users
Growing daily
20K+
Reviews
From happy learners
4.7
App Store Rating
Average score
Top iOS App
No.1
Education
Brand Assets
Logos and App Icons
EMMA.
Wordmark
The EMMA logotype style.
Brand Colors
Our primary color palette
Primary Blue
#3B82F6
Primary Purple
#661FFD
Accent Pink
#EC4899
The Team
Meet the people behind EMMA
Press Inquiries?
Contact us for interviews, detailed stats, or partnership opportunities.
Contact Team